The thesis is created with the goal design a communication strategy of a selected recruitment agency. Literary research defines the basic issues from a theoretical aspect. The practical part is based on an expert´s theory and analyses the environment of recruitment agencies in the Czech Republic. The external and internal environment of the specific recruitment agency has been investigated. The result of the analysis is to compile a SWOT analysis and to propose a new element of the communication strategy in order to make it more effective. The presented proposals are based on a questionnaire survey, which respondents are students of secondary schools and universities in the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:431962 |
| Date | January 2017 |
| Creators | Vyhnálková, Petra |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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