<p>Aim:</p><p>This is a study of social media in the Future Valley media network.</p><p>•To study social media is important because it ischanges the rules of marketing forever. The new economy gives the individual power.</p><p>•In this study it is found how the Future Valley view development of social media, but also how the valley can use social media to develop its future competence and networks.</p><p>Method: This study is built on the qualitative method. For the theory part I have used sources and to get empirical data I have made sixteen interviews with managers within the network of Ahead - Media & Communication. The restriction in this report is that I focused on blogs and social spaces.</p><p>Results & Conclusion: Trademarks can be built with social media,but to do that the sender must be able to communicate back through the media, which takes a lot of time. The use of social media will increase.</p><p>The Future Valley and the network Ahead - Media & Communication is in need of strategies for social media. I suggest: social media mix, service community and international cooperation with other clusters.</p><p>Suggestions for future research: Investigations that could be done is to find target groups. Behavioural and psychological factors could then be studied. New ideas for social media can be found in the US.</p><p>Contribution of the study: This study contributes to the field of social media. It investigates networking and competence development in a strategic perspective.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hig-771 |
| Date | January 2008 |
| Creators | Fors, Anneli |
| Publisher | University of Gävle, Department of Business Administration and Economics |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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