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An investigation into AIDS prevention in the workplace : guidelines to a social marketing workplace preventative AIDS strategy

Includes bibliography. / This dissertation comprises an application of social marketing principles and techniques to AIDS prevention in the workplace. The overall research objective of this dissertation is to investigate the provisions which have been made for AIDS in companies in South Africa, and to gain an understanding of the "preventative AIDS provisions" which the respondents consider practical to implement in their workplace, in order to generate conclusions and recommendations. The research findings, discussions and conclusions highlight areas for future research.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/9654
Date January 1991
CreatorsPikholz, Tracey
ContributorsBrice, Helen, Wegner, Trevor
PublisherUniversity of Cape Town, Faculty of Commerce, School of Management Studies
Source SetsSouth African National ETD Portal
LanguageEnglish
Detected LanguageEnglish
TypeMaster Thesis, Masters, MBusSc
Formatapplication/pdf

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