The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262169 |
Date | January 2016 |
Creators | Kusch, Katharina |
Contributors | Lhotáková, Markéta, Zlatić, Marija |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | English |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0014 seconds