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Porovnání distribučních kanálů vybraných leteckých společností / Comparison of distribution channels of selected airlines

This thesis focuses on the distribution and comparison of different distribution channels, which are used in aviation. Theoretical knowledge is applied to the example of two major European airlines, KLM and Air France, which together form a group of Air France-KLM. The main objective is to compare the various distribution channels and to confirm or to refute the thesis that the vast majority of airline bookings is realized through the travel agencies. The first part focuses on the history of aviation, international organizations active in the aviation and on the actual distribution. Another section is devoted to airlines KLM and Air France. The last part deals with the differences between the various distribution channels and compares them based on specific data.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136277
Date January 2011
CreatorsZavadilová, Tereza
ContributorsVaško, Martin, Bakos, Tomáš
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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