Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management / Beyond customer perception of price discrimination: A consumer behavior analysis and its implications on aviation revenue management

Description

The purpose of this paper is to assess consumer behavior in the airline industry from a perspective beyond the effects of price discrimination. First the consequences of dynamic pricing will be assessed before looking at the role of social media and offline social influences, consumer satisfaction and airline equilibrium networks and their effects on consumer loyalty. Final implications on aviation revenue management will be drawn.

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1. http://www.nusl.cz/ntk/nusl-262169

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Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262169
Date	January 2016
Creators	Kusch, Katharina
Contributors	Lhotáková, Markéta, Zlatić, Marija
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	English
Detected Language	English
Type	info:eu-repo/semantics/masterThesis
Rights	info:eu-repo/semantics/restrictedAccess