The thesis deals with project of a textbook for business academies. The theme of the chapter of the textbook is marketing mix. The project is made in such a way the students get total information on these problems. The extant of the theme is intended for students of higher classes. The project consists of theoretical part (textbook, exercise book) and practical part (teaching at business academy).
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74191 |
| Date | January 2010 |
| Creators | Zatloukalová, Zuzana |
| Contributors | Králová, Alena, Mohrová, Lucie |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
Page generated in 0.0014 seconds