The main goal of the Master's Thesis is to describe and to analyse methods of pricing and other instruments of price policies used for sport events and sport facilities. The second goal is to analyse the effect of price policies on the attendance demand at sport events and sport facilities. The practical part of the Master's Thesis focuses on the comparison of price policies of the czech professional football clubs in the First Division. Price policy of the one First Division and of the one Second Division club in the Czech Republic was described more closer. These clubs were AC Sparta Prague and FK Viktoria Žižkov.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75051 |
| Date | January 2010 |
| Creators | Cihelka, Matěj |
| Contributors | Novotný, Jiří, Ščiklin, Alexandr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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