The aim of this Diploma thesis is to conduct a marketing analysis and a survey for a four-stars hotel in Krkonoše Mountains. According to the results new marketing strategy is suggested, that will help increase a number of new customers. The marketing analysis consists of PEST analysis competitors analysis and analysis SWOT. The survey is aimed at company clients, who are key clients in low touristic season. The suggested marketing activities take place mainly on the Internet as Internet represents an effective and relatively cheap communication channel.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:201579 |
| Date | January 2015 |
| Creators | Bartáková, Tereza |
| Contributors | Postler, Milan, Průša, Přemysl |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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