Thesis focuses on describing the consumer behavior on the alcoholic beverages market in the Czech Republic. In addition to quantitative analysis, which uses the MML - TGI data from Median Ltd., thesis also includes qualitative research with further analysis of selected segments. Based on the findings from analysis, recommendation for creating a new alcoholic beverage is made according to lifestyle of the consumer.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:199580 |
| Date | January 2013 |
| Creators | Pavlišin, Dominik |
| Contributors | Pešek, Ondřej, Gažík, Ondrej |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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