Marketingové řízení obchodních firem, budování efektivních kooperací s využitím konceptu Category managementu / Marketing Management of Business Firms, Building Effective Collaborations Using the Concept of Category Management

Description

Dissertation presents theoretical approaches to category management including the definition of its 8-step process. The implementation of category management is shown on examples of the Coca-Cola company, which support functionality of suggested methodology and objectives from the beginning of this dissertation.

Links & Downloads

1. http://www.nusl.cz/ntk/nusl-191813

Tags

Additional Fields

Identifer	oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191813
Date	January 2010
Creators	Čapek, Michal
Contributors	Hesková, Marie, Ezrová, Hana, Lieskovská, Vanda, Rozmahel, Petr
Publisher	Vysoká škola ekonomická v Praze
Source Sets	Czech ETDs
Language	Czech
Detected Language	English
Type	info:eu-repo/semantics/doctoralThesis
Rights	info:eu-repo/semantics/restrictedAccess