<p>Environmental protection, shrinking of fossil fuels and problems like energy security has</p><p>resulted in emergence of a rapid growing alternate automotive fuel industry. This research is</p><p>pursued to identify and describe factors that affect sustainable growth of alternative</p><p>automotive fuel industry and advice firms in their strategy development for sustainable</p><p>growth.</p><p>The theoretical framework includes theories including different internal and external possible</p><p>factors that may affect an emerging industry.</p><p>The research methodology of this study constitutes of qualitative research approach,</p><p>comprising of both primary and secondary data. Primary data for this study is collected by</p><p>conducting a total of 9 interviews with officials from three Swedish alternate diesel engine oil</p><p>manufacturing companies. An overall industry analysis is conducted through PEST analysis,</p><p>data for this PEST analysis is gathered through official government websites, press releases,</p><p>newspapers, educational and environmental institute websites and scientific journals.</p><p>Interviews conducted with company officials also served the purpose.</p><p>The analysis of this study shows that government policies and subsidies have played an</p><p>important part to make these companies enter this market. Two of the companies included in</p><p>the case study were already active in closely related fields for a number of years and only</p><p>entered this market when favorable government regulations were available. The future of</p><p>these companies is very much associated with government regulations and companies those</p><p>fall beyond these regulations face difficulties to get subsidies and therefore in their growth.</p><p>Awareness of people about cleaner fuels is brought through media, education and government</p><p>policies that include taxes and tax rebates on different kind of fuels.</p><p>The companies bet on new technologies to resolve concerns generated by their fuels i.e. food</p><p>versus fuel debate. The authors analyzed technology to be an important factor if companies</p><p>want to remain in alternate fuel business for a long period of time.</p><p>The authors suggest companies to build their tangible and intangible resources i.e. raw</p><p>material, technologies, human resource flexibly to adopt diversified businesses in case if some</p><p>radical changes in fuel industry seizes their growth. It has also been seen that standardization</p><p>of products can prove helpful for companies to produce a working market.</p>
| Identifer | oai:union.ndltd.org:UPSALLA/oai:DiVA.org:hh-5469 |
| Date | January 2009 |
| Creators | Nasir, Naveed, Arshad, Shoaib, Xiaorui, Sun |
| Publisher | Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET), Halmstad University, School of Business and Engineering (SET) |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, text |
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