The aim of this diploma thesis is the development of the {\clq}qA`` company, focused on the sales of lighting appliances. The analytic period has covered the years 2005-2007. For the investigation were used SWOT and PEST analyses and in addition the financial analysis. The synthetic part of the thesis contains the proposal of change of the strategy for the years 2008-2010.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:46371 |
| Date | January 2009 |
| Creators | BARTUŠKOVÁ, Martina |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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