The significancy of small and medium enterprise is really important. Small and medium enterprise creates working stations and competitive enviroment. In these days are these enterprise in impasse situation. The tendency of globalization destroys small and medium enterpriseurs, because they cannot create good earnings and sufficient profit. The purpose of this diploma paper was analysis of competition which is situated in local region and which stand to enterpriseur of company Nový Byt in good stead. Nový Byt has a big tradition in local market and the owner offers good services and quality furniture. Feature of this diploma paper was analysis of local and potencional competion and consumer analysis. The biggest competition for the company Nový Byt is definetely Nábytek u Kozů. This company is not situated in Žďár on Sázava, but in Nové Město on Morava. The owner is prepared to establish another store in Žďár on Sázava in future. The company started in 2005 and made a big progress in selling furniture. Nábytek u Kozů sells the same kinds of furniture and accessories like Nový Byt. Prices of that furniture are on the same level and the company offers better and cheaper services. The owner is well-educated in selling furniture, because he worked like a business assistant of furniture company calls Pohoda. Another rival companies are A JE TO and Bexim. These companies are situated in same department store in Žďár on Sázava. A JE TO tries to sell a good-price furniture and offers many services. Bexim sells furniture only from czech suppliers and relies on quality products. The purpose of questionnaire searching is founding segment of customers, which will be usefull for company Nový Byt. It should be persons from 20 ? 59 years old. The most of these respondents were satisfied with the price and quality of furniture. Many of these respondents have no experience with buying products by the internet. This finding was very suprising and it gives the owner big potencial to the future of selling furniture by the internet.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:50790 |
| Date | January 2010 |
| Creators | PETRLE, Milan |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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