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Nové trendy v internetovém marketingu / New trends in internet marketing and online communication

The evolution of technology opens new opportunities for business ideas, as well as for marketing and promotion of existing brands and services. The study focuses on new trends in online marketing and social media and how to leverage them in business and marketing.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11009
Date January 2009
CreatorsŘežábová, Božena
ContributorsŠtědroň, Bohumír, Budiš, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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