The evolution of technology opens new opportunities for business ideas, as well as for marketing and promotion of existing brands and services. The study focuses on new trends in online marketing and social media and how to leverage them in business and marketing.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:11009 |
Date | January 2009 |
Creators | Řežábová, Božena |
Contributors | Štědroň, Bohumír, Budiš, Petr |
Publisher | Vysoká škola ekonomická v Praze |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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