The assignment is mainly focused on the new trends in marketing with Internet assimilation. Beyond description of the main Internet function and use in Czech Republic, the assignment considers the latest marketing trends. More in detail the assignment is descripting the function of the group shopping. Both in USA (where the Group shopping came into being) and Czech Republic. A part of the assignment is also a research based on a questionaire, which is dealing with the Group shopping and it's future in Czech republic more into detail.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:74942 |
| Date | January 2010 |
| Creators | Morávková, Jana |
| Contributors | Průša, Přemysl, Odehnalová, Jitka |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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