This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.
Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:hb-634 |
Date | January 2015 |
Creators | Rojas Civic, Maria |
Publisher | Högskolan i Borås, Akademin för textil, teknik och ekonomi |
Source Sets | DiVA Archive at Upsalla University |
Language | English |
Detected Language | English |
Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
Format | application/pdf |
Rights | info:eu-repo/semantics/openAccess |
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