The thesis examines the dental hygiene market. It desribes a methodology for marketing research. By the help of questionnaire survey it explores buying habits of university students. The practical part presents the results of research and forms recommendations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:9162 |
| Date | January 2008 |
| Creators | Šramotová, Martina |
| Contributors | Bártová, Hilda, Vávra, Oldřich |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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