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Věrnostní programy jako nástroj konkurenčního boje proti slevám na příkladu společnosti L Oreal / Loyalty programmes as a tool for competitive fight against price reductions on the example of L'Oréal

Diploma thesis is focused on the topic of loaylty programmes. First part deals with the history, trends and future of loyalty programmes in general. Second part is devoted to the loyalty programme of L'Oréal Paris, which was analyzed. Based on carried analysis, proper recommendation were suggested in order to improve the processes and effectivity of the loyalty programme.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:125207
Date January 2011
CreatorsJežek, Adam
ContributorsKrál, Petr, Šebová, Petra
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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