The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222134 |
| Date | January 2009 |
| Creators | Kovárníková, Jaroslava |
| Contributors | Vodrážková, Lenka, Chalupský, Vladimír |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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