President Ma Ying-jeou proclaimed the 12-year compulsory education plan on January 1st, 2011 (the 100th Year of Republic of China). From 2014 onward, both senior high and vocational schools will require no tuition, and most of them can be attended without the requirement of students passing an entrance exam. This policy marks a milestone in Taiwan¡¦s high school admission system. In the future, students graduating from junior high schools may choose a school they favor, rather than having no choice but to attend the one according to their exam results, as was the practice in the past. Purposive sampling was adopted with the freshmen in eight public senior high schools in Kaohsiung as the subjects; two classes in each school were sampled with the questionnaire based on four dimensions: ¡§background of the senior high schools¡¨, ¡§influencing factors occurring during the process of choosing a school¡¨, ¡§main information channels to better understand the senior high schools¡¨, and ¡§related consultations on how to choose a senior high school.¡¨ The aim was to compare the behaviors in choosing a senior high school among the students who do not follow the conventional school ranking as determined by the entrance exam and those who do, in order to explore the factors that affect the process of choosing a senior high school by those who do not follow the practice. The study results show that:
1. Both the students who follow the practice and those who do not, value the dimensions: ¡§background of the senior high schools¡¨ the most, such as ¡§ratio of students entering a university¡¨, ¡§school image (reputation)¡¨, and ¡§school ranking in accordance with the entrance exam result¡¨, etc.
2. Those who do and do not follow the practice differ in choosing a school in terms of four aspects: ¡§whether there is a classmate attending the same senior high school¡¨, ¡§whether background information on the senior high school is available¡¨, ¡§whether the senior high schools hold recruitment activities on the students¡¦ campus¡¨, and ¡§whether related consultation data is issued by the junior high schools they are attending.¡¨ Through a logistic regression analysis, it was found that the three aspects ¡§classmate¡¨, ¡§background information¡¨, and ¡§consultation data¡¨ are significantly predictive regarding the behavior of choosing a senior high school by both groups of students.
According to the study results, suggestions are proposed regarding senior high and vocational schools¡¦ planning of future marketing strategies and junior high schools¡¦ provision of consultations about choosing a senior high school. In addition, suggestions are advanced to education administrative organizations for the implementation of the 12-year compulsory education. Finally, suggestions for follow-up studies are also listed.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0706111-102254 |
| Date | 06 July 2011 |
| Creators | Tu, Yu-ming |
| Contributors | Shu-Ching, Yang, Wen-Bin, Chiou, Hsueh-Hua, Chuang |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0706111-102254 |
| Rights | restricted, Copyright information available at source archive |
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