Philip Morris faces "the truth" : a rhetorical analysis of the persuasiveness of two teen-targeted anti-smoking advertising campaigns /

Description

Thesis (M.A.)--Brigham Young University. Dept. of Communications, 2002. / Includes bibliographical references (p. 167-180).

Links & Downloads

1. http://contentdm.lib.byu.edu/ETD/image/etd150.pdf

Tags

Antismoking movement Smoking Teenagers

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/71007537
Date	January 2002
Creators	Fortunato, Mary Beth McMurray,
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic dissertations. Dissertations, Academic.
Source	CLICK HERE for online access