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International brand management of Chinese companies case studies on the Chinese household appliances and consumer electronics industry entering US and Western European markets /

Originally presented as the author's Thesis (doctoral)--University of Duisburg-Essen. / Title from e-book title screen (viewed July 28, 2008). Description based on print version record.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/475316546
Date January 1900
CreatorsBell, Sandra.
PublisherHeidelberg : Physica-Verlag,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
CoverageChina China

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