In order to survive well in the rapidly changing and very competitive E-Commerce age, a website manager must discern the customer behavior all the times and carry out the necessary marketing research and therefore proceed the right marketing decisions at the right time. Although the Internet brings a new chance to the small and medium enterprises (SME), it is not easy for them to develop an online marketing research system by themselves due to the scarcity of resources. In order to let the SME have better online marketing capabilities, the purpose of this research is to develop a scaleable, flexible, and portable online marketing research system. What the flexibility means is that users can configure the system and implement the marketing analysis based on their requirements, whereas the scalability means that users can add new items into the available analytical models or new models into the system whenever there is new marketing research requirement. Regarding the portability, it means the system can be used in various system environments. With such a system, the marketing people of SME can carry out the required online marketing research easily without the assistance from IS people.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0627101-113301 |
| Date | 27 June 2001 |
| Creators | Chiu, Chun-Cheng |
| Contributors | Chih-Ping Wei, San-Yih Hwang, Sheng-Tun Li, Hsiang-chu Lai |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0627101-113301 |
| Rights | unrestricted, Copyright information available at source archive |
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