In this thesis, the issue which is discussed applies to effects of Business Intelligence (BI). They are described in more detail the benefits and potential use of BI in various application areas, namely finance, marketing, manufacturing, logistics, supply chain management, human resources, CI, web analytics, informatics, and CPM. There are a lot of effects which BI brings. They are divided into different categories, which are the effects of economic, customer, personnel and increasing the analytical process and performance. BI provides many benefits to all of mentioned application areas. But in each of them it may occurs some problems which may involves the introduction of BI into different areas. The main goal is to review the possibilities of planning and analysis of BI effects. I would like to make the readers acquainted with effects which are brought together with BI applications, with the structure based on the application areas and based on the categories mentioned here. All of the effects are collected from the case studies and others sources mentioned in the end. The main contribution is the unified view to the effects which brings the implementation of BI to the enterprise. At each of the effects are mentioned the main dimensions needed to monitor during analysis, and importance to the enterprise during its planning. This thesis can be used as a basis for the next topics connected with the effects of BI or with the application areas.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75542 |
| Date | January 2010 |
| Creators | Bauerová, Zuzana |
| Contributors | Pour, Jan, Heller, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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