Includes abstract. / Includes bibliographical references. / Growing consumer awareness of animal welfare has co-evolved with increases in intensive farming, particularly of battery chickens. This rise in consumer awareness recently saw bans on battery farming in parts of Europe. This thesis addresses the difficulties that would follow any similar attempt to curtail battery farming in South Africa. It examines the literature on animal rights and the welfare issues generated by intensive animal farming, particularly of battery chickens. Thereafter it summarises the findings of surveys into local consumer preferences and retail strategies regarding chicken products.
| Identifer | oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:uct/oai:localhost:11427/12191 |
| Date | January 2012 |
| Creators | Pretorius, Leandri |
| Contributors | Leiman, Anthony |
| Publisher | University of Cape Town, Faculty of Commerce, School of Economics |
| Source Sets | South African National ETD Portal |
| Language | English |
| Detected Language | English |
| Type | Master Thesis, Masters, MComm |
| Format | application/pdf |
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