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Algoritmus pro cílené doporučování produktů / Algorithm for Product Recommendation

The goal of this project is to explore the problem of product recommendations in the area of e-commerce and to evaluate known techniques, design product recommendation system for an existing e-commerce site, implement it and test it. This report introduces the problem, briefly examines current state of affairs in this area and defines requirements for a product recommendation module. The concept of data mining in general is introduced. The report proceeds to present detailed design corresponding to defined requirements and summarizes data gathered during testing phase. It concludes with evaluation and with discussion of the remaining goals for this thesis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:412860
Date January 2011
CreatorsBodeček, Miroslav
ContributorsBartík, Vladimír, Zendulka, Jaroslav
PublisherVysoké učení technické v Brně. Fakulta informačních technologií
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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