This paper examines the transferability of supermarkets into developing countries by using Saudi Arabia as a case in point. Results of an empirical study comparing the grocery shopping habits of Saudi and Western expatriates are presented. The paper provides insights into the diffusion of supermarkets among the local population in Saudi Arabia and offers strategies to facilitate the diffusion process.
| Identifer | oai:union.ndltd.org:ETSU/oai:dc.etsu.edu:etsu-works-14836 |
| Date | 01 October 1990 |
| Creators | Tuncap, Secil |
| Publisher | Digital Commons @ East Tennessee State University |
| Source Sets | East Tennessee State University |
| Detected Language | English |
| Type | text |
| Source | ETSU Faculty Works |
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