Master’s thesis deals with the proposal of communication mix for start-up company. This strategy is based on theoretical knowledge of international marketing, marketing communications as well as the analysis from the study of external and internal factors of the company.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:222609 |
Date | January 2010 |
Creators | Tran, Thi Thanh Nga |
Contributors | Cuong, Pham Phu, Mráček, Pavel |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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