Archaeologists have an obligation to provide information and knowledge to the public as well as to the academic sphere. This paper deals with the efficiency of the media strategy of archaeologists in Sweden. The source material consists of news articles about archaeology published on local and regional Swedish news sites during 2018. The journalists who wrote these articles are the chosen population for a survey about the connection between the archaeologists and the press. Their answers show that the articles are usually initiated by the journalists rather than the archaeologists. The journalists are interested in archaeology and they tend to think that it is an interesting subject for their readers as well. Almost all of the journalists would write about archaeology more often if archaeologists were more active – or if more interesting findings were made. The journalists also wish for better and bigger stories from the archaeologists – a pole hole is not enough if you want to awaken the interest of the public. Based on the results of the study the author gives a list of suggestions on how archaeologists could improve their media strategy.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-387543 |
| Date | January 2019 |
| Creators | Norgrann, Katarina |
| Publisher | Uppsala universitet, Institutionen för arkeologi och antik historia |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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