This paper focuses on the analysis of Killa Vive Verde, a SME working with the
Shawan Rama and the Shipibo Konibo communities to create products. The company has
been facing production issues and needed advice how they can increase the production output
of the indigenous artisans.
After consulting with experts in the field, as well as surveying over 80 people familiar
with Peruvian culture and buying norms, the current market trend and consumer thoughts
could be identified.
After many insightful meetings with the company, coupled with literature review and
the qualitative & quantitative research, 4 potential solutions were identified. Two targeted of
the motivation of the artisans, laying focus on the motivation of the communities. One
focused on creating a partnership with another community to increase the artisans working in
the production process. The final recommendation explored the option of increasing access to
innovative tools which speed up production and stabilise communication.
| Identifer | oai:union.ndltd.org:PUCP/oai:tesis.pucp.edu.pe:20.500.12404/24969 |
| Date | 15 May 2023 |
| Creators | Rodrigo Antonio, Porta Oñate, Lennart, Benjamin Peters, Rabl, Wolfgang Knut, Wang, Donghui |
| Contributors | Sánchez Paredes, Sandro Alberto |
| Publisher | Pontificia Universidad Católica del Perú, PE |
| Source Sets | Pontificia Universidad Católica del Perú |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/closedAccess |
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