With comes the Beijing 2008 Olympics Games, kinds of communication IC, Wireless Internet IC and etc. are needed. According to the announcement of China government, whole semi-conducting processes should be gone though in China, that may attract huge marking effect and give huge rise in assembly investment.
Moreover, the advantages of investment in Chinese semiconductors are extensive marking, lower labor cost, and nearly complete production chain; on the contrary, the disadvantages are the lack of professors and technology, and the weakness in manufacture patents.
This study plans to find out what strategies the new entrants should take to win the competitive marketing. Therefore, the main purposes of this study include the market composition, key success strategies and competitive strategies versus the needs of market in the future.
With studying the relative data, references, SWOT and five-force analysis of Chinese semiconductor markets and interviews, the study constructs the successful strategies in Chinese semiconductor markets. The sums the main competitive strategies of this study are ¡§Strategic Alliances¡¨, ¡§Differentiation¡¨, ¡§Intellectual Property Possessing¡¨, ¡§Professors Training¡¨, ¡§Customer Requirements Service¡¨ and ¡§Policy Coordination¡¨; additionally, the strategies above using should accompany other factors and adjust by times.
Hope this study to be a suggestion for future entrant¡¦s reference.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0717107-230443 |
| Date | 17 July 2007 |
| Creators | Wu, Meng-hern |
| Contributors | Huang,Jen-Jsung, Wu Chi Cheng, Tsuang Kuo, Cher-Min Fongong |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0717107-230443 |
| Rights | not_available, Copyright information available at source archive |
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