The thesis topic is "Entrepreneurial Intention of Business Development". The main purpose of this work is to assess the current state of AUTOCZ, spol. s.r.o. and to make suggestions that will lead to development of the company. For this purpose a comprehensive analysis consisting of an analysis of company‘s external and internal environment has been performed. Overarching analysis is SWOT analysis, which represents possibility to the statement of measures that should improve competitive ability and further development of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:224250 |
| Date | January 2013 |
| Creators | Martens, Radek |
| Contributors | Reiss, Jan, Žižlavský, Ondřej |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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