Current study is based on literature of Employer Brand studies. This research is conducted by implementing questionnaire. By using ¡§the most admired entrepreneur¡¨ from a renowned, quality business magazine in Taiwan, author has looked into the perception of college and post graduate senior students (NCCU, NCTU, FJU, TKU, NKUAS, NUTN) regarding CEO celebrities and their companies. The study has showed that most dimensions of Cable and Turban study have positive effect on Organization Attractiveness and potential employee¡¦s job hunting attempt. The result of current research has proven CEO celebrity¡¦s positive effect on human resource the corporate can recruit.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0116109-161439 |
| Date | 16 January 2009 |
| Creators | Lee, Shu-chih |
| Contributors | Ming-Chu Yu, Jie-Tsuen Huang, Yu-Ping Wang, Bih-Shiaw Jaw |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | English |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0116109-161439 |
| Rights | unrestricted, Copyright information available at source archive |
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