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The influence of individual differences on the effectiveness of comparative advertising

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Identiferoai:union.ndltd.org:GATECH/oai:smartech.gatech.edu:1853/29886
Date12 1900
CreatorsDasgupta, Madhuchanda Ghose
PublisherGeorgia Institute of Technology
Source SetsGeorgia Tech Electronic Thesis and Dissertation Archive
Detected LanguageEnglish
TypeDissertation

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