The effects of credibility discrepancy between communicator and channel on communication persuasiveness

Description

Thesis--Wisconsin. / Includes bibliographical references (leaves 119-124).

Links & Downloads

1. http://catalog.hathitrust.org/api/volumes/oclc/2946581.html

Tags

Attitude change. Persuasion (Psychology)

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/608586228
Date	January 1977
Creators	Cheng, Henry Bing-Chark,
Publisher	Madison, Wis. : University of Wisconsin,
Source Sets	OCLC
Language	English
Detected Language	English