Return to search

Pioneer Advantage of E-business

Successful strategy of E-commerce is an important research topic in the passed decades. Understanding the relationship between order of entry and competitive advantage is the main purpose of this research.
In this research, it collected a lot of survey reports, press releases, financial information and market research data from well-known online research companies, consultant companies and the Securities and Exchange Commission (SEC). This research focus on three kinds of internet business models such as search engine service, online shop and e-auction. After analyzing the data, the market pioneers have better performance in present than the market followers. It can conclude that there is relative pioneer advantage in the Internet business. However the entry of order has different influence on different business models. For search engine service and e-auction, they have the advantage of taking first. But there is no apparent preponderating first in the on-line shop. The types of online shop and product characteristics also affect the performance under different entry of order.
Keywords¡GPioneer Advantage¡Bonline shop¡BSearch engine¡Be-auction¡B
E-commerce¡Be-business¡Be-business model

Identiferoai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0727104-173714
Date27 July 2004
CreatorsLai, Hsiu-Shan
ContributorsHsiang-Chu Lai, J.J., S.M. Ju, Ting-Peng Liang
PublisherNSYSU
Source SetsNSYSU Electronic Thesis and Dissertation Archive
LanguageCholon
Detected LanguageEnglish
Typetext
Formatapplication/pdf
Sourcehttp://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0727104-173714
Rightswithheld, Copyright information available at source archive

Page generated in 0.0019 seconds