Implicit in the use of the target audience concept is the assumption that audiences are highly segmented. Yet media don't deliver the 'unique' audience they claim to. This research provides evidence that genuine audience niches are often hard to find, thus is expected to challenge entrenched assumptions about audience targeting.
| Identifer | oai:union.ndltd.org:ADTP/282538 |
| Date | January 2009 |
| Creators | Nelson-Field, Karen |
| Source Sets | Australiasian Digital Theses Program |
| Language | EN-AUS |
| Detected Language | English |
| Rights | Copyright Karen Nelson-Field 2009 |
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