Diploma thesis deals with the management of information in companies, especially the use of audiovisual content in the online environment. The theoretical basis of the work offers insight into the problems of communication through company websites, definitions of terms needed for subsequent research investigation in the empirical part. It provides quantitative and qualitative findings from the Czech export companies and their access to audiovisual content in the communication with stakeholders.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:162636 |
| Date | January 2012 |
| Creators | Míchalová, Nikola |
| Contributors | Pavlíček, Antonín, Kutálek, Petr |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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