The ability of an organization to innovate, creates one of the most sufficient standards to keep the competitive position and ensure further growth. There exists a well-founded assumption that small and middle sized companies do not pay enough attention to innovation management. The thesis investigates a process called an innovation audit - it is a tool used for evaluation of innovation management and its current state in a company called Memsource a.s. The goal of the thesis is by using innovation audit to identify strengths and weaknesses of all spheres that affect innovations and also suggest efficient improvements in all areas related to innovative management in Memsource a.s. The results of a process of the innovation audit provides us with a whole scheme of a truthful and profound situation concerning innovation management of the company. The suggestions were made in order to enhance innovation efficiency of the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:262174 |
| Date | January 2016 |
| Creators | Jakúbek, Marek |
| Contributors | Špaček, Miroslav, Kubovský, Josef |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Slovak |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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