In the trend of globalization, the auto industry in China has been highly developing. Every movement of it will affect the development of the global auto industry. With such great potential volume from the consuming population of 1.3 billion and the special political and economic system, China auto industry develops by leaps and bounds. Further, not only the numbers of firms are quite a lot, but also the forms of firms are diverse. However, this phenomenon causes the development of the auto industry in China to be disordered, casual, and small.
Joint venture firms, in the contrary of the local firms, have been the major roles in the auto industry in China, and occupy more than 70% of the auto market in China. But in recent years, the automobile market share of the independent brand in China has been gradually on the increase; the output growth rate of the independent brand also exceeds the average standard of the industry. As many phenomena have proven the success of independent brands, this study intended to use the analysis on the Chinese auto market and the case study of a local auto firm in China to understand how the China's political and economic structure affects the automobile market and the operation of the auto firms with independent brands.
Automobile industry is a labor-intensive, capital-intensive, and technology-intensive industry. It not only has a very high degree of industrial linkage, but also has an enormous impact on a country's economy. Further, cars of independent brand often represent the home country's economic and scientific strength. But according to the result of this study, the case succeeded for its own efforts and precision timing's forecast more than the government policy relevance. Though China is regarded as the big country of automobile consumption, the performances of the independent-brand auto industry in China have less surprising growth than the consumer market of the automobile. If the government plans the intact policies for the automobile industry of independent brand and encourages the independent technical development, China can suppress the invasion of foreign automobile brands and foreign capitals effectively, and set up the automobile kingdom of China belonging to itself.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0728107-020736 |
| Date | 28 July 2007 |
| Creators | Ho, Kai-hsiang |
| Contributors | Fong, Cher-Min, Kuang S. Yeh, Huang, Pei-how |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0728107-020736 |
| Rights | restricted, Copyright information available at source archive |
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