First part of this thesis analyses the chinese automotive market itself, for that purpose PEST analysis structure is used. In the main second part of the thesis current situation of Škoda brand in very dynamic local market is assessed. Scope of this thesis is to determine the crucial weaknesses and strengths of the company in comparison with the competition and to evaluate these concerning the specifics of the market and potential trends developing.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:197448 |
| Date | January 2013 |
| Creators | Koranda, Tomáš |
| Contributors | Klosová, Anna, Gullová, Soňa |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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