The diploma thesis deals with marketing strategy of the company. This company is a brand shop and service for Mercedes-Benz cars. The company has not clearly defined objectives and marketing strategy. The main goal of this thesis is to design objectives and strategy, based on marketing research and analysis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241460 |
| Date | January 2016 |
| Creators | Honsová, Radka |
| Contributors | Sommer, Miroslav, Schüller, David |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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