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Marketingová strategie podniku / Company Marketing Strategy

The diploma thesis deals with marketing strategy of the company. This company is a brand shop and service for Mercedes-Benz cars. The company has not clearly defined objectives and marketing strategy. The main goal of this thesis is to design objectives and strategy, based on marketing research and analysis.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:241460
Date January 2016
CreatorsHonsová, Radka
ContributorsSommer, Miroslav, Schüller, David
PublisherVysoké učení technické v Brně. Fakulta podnikatelská
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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