This work is based on an assumption that human decision-making process is following several approximate rules (heuristics) that causes predictable and systematic errors in judgement (cognitive biases). Although this stand point is typical for fields like behavioural economics or behavioural law and economics, there is no reason to not apply this logic also on other discipline like a mass media communication studies. This work offers an analysis of the information market where supply side is represented by producers of information (e.g. media organizations) and demand side is represented by consumers of those information (audience). The analysis is focused on factors that cause perceived description of a particular event can vastly differ from this event. One of those cognitive biases which cause different perception of the same media content is called hostile media effect. In respect to this effect, sympathizers with a socially controversial topic tend to perceive information in the mass media as hostile to their own opinion. Previous research concluded that hostile perception is mainly caused by a reach of information which is explained by the selective categorization - although individuals with different worldview can see the same content, they perceive it with a different valence. The valence of the...
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:350569 |
| Date | January 2016 |
| Creators | Zíka, Vojtěch |
| Contributors | Křeček, Jan, Hladík, Radim |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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