The effect of avocado consumer preferences and behaviour on the global commercialization of new avocado horticultural intellectual property

Description

The study’s aim was to determine how consumers relate to specific factors that affect the
way in which fruit is marketed in supermarkets. This might have an influence on effective
commercialization of new intellectual property in the global avocado industry.

Links & Downloads

1. http://hdl.handle.net/10500/6137

Tags

Commercialization

Avocado industry

Consumer preferences

Intellectual property

Horticulture

Additional Fields

Identifer	oai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:unisa/oai:umkn-dsp01.int.unisa.ac.za:10500/6137
Date	20 August 2012
Creators	Bekker, Theo Frederik
Source Sets	South African National ETD Portal
Detected Language	English
Type	Thesis
Relation	2011 MBL 3 Research Report;