To define the specifics of B2B communications, to make an analysis of communications instruments of an IT company Profinit and to evaluate propriety of the chosen communication mix owing to its target groups is the main goal of this thesis. The thesis is structured to five chapters. The main definitions and individual phases of preparation, application and evaluation of commercial communications are specified in the theoretical part. The last two chapters contain a practical communication example of IT company Profinit, its evaluation and recommendation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4912 |
| Date | January 2008 |
| Creators | Prudká, Barbora |
| Contributors | Postler, Milan, Pavlousková, Iva |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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