The thesis focuses on marketing communication of the APOGEO company from the perspective of the B2B services market in long term run (2008 - 2010). The analysis of the communication mix confirms all specifics of B2B services market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:72173 |
| Date | January 2011 |
| Creators | Karlíčková, Jana |
| Contributors | Postler, Milan, Polanská, Jana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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