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Značení KLASA z pohledu vybraných tržních subjektů / The Marking Klasa from the Viewpoint of the Chosen Market Subjects

This diploma thesis interprets KLASA brand in context problems quality, in the concrete quality of foodstuffs. Practical part is presentation survey with questionary in the midst of selected market subjects in the Czech Republic. The main task of diploma thesis is the evaluation of influence of national KLASA brand on commercial fruitfulness of firms, particularly in bake products segment.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:44575
Date January 2007
CreatorsPROVAZNÍKOVÁ, Hana
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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