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Previous issue date: 2016-06-27 / After monetary stabilization seen in Brazil in the mid-1990s, there was a significant increase in partnerships formed between financial institutions and retailers in order to offer financial products and services. On one hand, these partnerships offer significant advantages for both parties, such as new sales channels, increase of customer base, funding for credit operations, new means of payment to leverage sales and increase the financial return. Moreover, such partnerships generate conflicts of credit, strategies, management and costs. This paper aims to identify and analyze the main conflicts between Financial Institutions and Retailers in managing partnerships aimed at the marketing of financial products and services. To accomplish this goal, I conducted 18 semi-structured interviews with executives who work in institutions from this market, 6 of them being retail executives and 12 executives from financial institutions. The results indicated that the most relevant conflicts are associated with credit, governance, technological solution, service, cost allocation and primary goals of these partnerships. / Ap??s a estabiliza????o monet??ria verificada no Brasil em meados da d??cada de 1990, houve um aumento significativo de parcerias formadas entre Institui????es Financeiras e Varejistas com o objetivo de ofertar produtos e servi??os financeiros. Por um lado, essas parcerias oferecem vantagens significativas para ambos os atores, tais como novos canais de vendas, aumento da base de clientes, funding para a opera????o de cr??dito, novo meio de pagamento para alavancagem das vendas e aumento do retorno financeiro. Por outro lado, tais parcerias geram conflitos de cr??dito, de estrat??gias, de gest??o e de custos. Neste trabalho o objetivo ?? identificar e analisar os principais conflitos entre Institui????es Financeiras e Varejistas na gest??o de parcerias que visam ?? comercializa????o de produtos e servi??os financeiros. Para cumprir esse objetivo foram realizadas 18 entrevistas semiestruturadas com executivos que atuam em institui????es desse mercado, sendo 6 delas com executivos do varejo e 12 com executivos de institui????es financeiras. Os resultados indicaram que os conflitos mais relevantes est??o associados com cr??dito, governan??a, solu????o tecnol??gica, atendimento, aloca????o de custos e objetivos prim??rios destas parcerias.
| Identifer | oai:union.ndltd.org:IBICT/oai:132.0.0.61:jspui/711 |
| Date | 27 June 2016 |
| Creators | MOREIRA J??NIOR, H??lio |
| Contributors | LUCCHESI, Eduardo Pozzi, FOUTO, Nuno Manoel Martins Dias, CONTANI, Eduardo Augusto do Ros??rio |
| Publisher | FECAP, Mestrado em Administra????o, FECAP, Brasil, Funda????o Escola de Com??rcio ??lvares Penteado |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do FECAP, instname:Fundação Aramando Álvares Penteado, instacron:FAAP |
| Rights | http://creativecommons.org/licenses/by-nc-nd/4.0/, info:eu-repo/semantics/openAccess |
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